Website Development service - Custom Landing Page Design.
Simply put, a landing page is any web page on your website where you intend to send traffic in order to prompt your visitors and audience to take action to buy your product or service, subscribe to your newsletter, or anything of that sort.
When your visitors or prospects land on your website (your Landing Page), the ultimate goal is to have them click on that "order now", "join now", "get a free quote" button, etc. You want to induce your customers and potential clients to take whatever action you would like them to take.
Here are some use for an effective and sales-driven Landing Page:
- Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
- Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
- Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
- Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
- The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
